As an important part of service trade, entertainment and cultural media industry develop rapidly. This is in direct proportion to the diverse needs of service buyers. People constantly put forward new requirements for the content and communication form of entertainment and culture, and the main market players have launched fierce competition and innovation so as to meet the needs of the audience. The development of science and technology has created differentiated solutions to meet the needs of competition. Internet technology and artificial intelligence technology are widely applied in the field of entertainment and cultural media. The old rules and order are facing the impact and challenge from new things, and they are also changing obviously.

How to explore the construction of a new order in the context of the appearance of high-tech and demand diversity is a historic opportunity for every legal practitioner. With the lagging laws and regulations, the boundaries of various rights and obligations are blurred and overlapped, and the forms of expression are replaced by more novel, efficient and sci-fi ways. How to protect innovation and rights and promote the development of entertainment and cultural media, we need to put forward legal solutions that are consistent with the development of science and technology. After years of practice, Qiankun Law Firm has summed up an effective plan.